Student Focus Group Questions and TipsMaintain control by:knowing what we hope to discover, asking the right questions, giving appropriate verbal and non-verbal feedback, and eliciting contributions from all students.
Please start the interview with:We are members of the LC Assessment Team which gathers information to make the LC the best program possible. This interview gives you the opportunity to offer your opinions about different aspects of the program without worrying about being identified. We hope all of you will contribute since each one of you opinions is important to us. After the interviews have been completed, we will give a summary to the LC faculty, advisors, and administrators without reference to your name.
Tips for conducting the interviews:One person should be the primary interviewer. The second A-team member probes, assists in keeping the interview focused, and writes when something occurs in the interview which might not be picked up on the tape or should not be forgotten. Carefully monitor non-verbal cues during the interview.Make the transitions between the questions as smooth as possible by announcing when one section is completed and another is beginning or by summarizing previous section and asking if students have anything to add.
Reflective listening requires that the interviewers elicit more detail through detail-oriented questions, elaboration questions (gentle, moderate, direct request--"Could you say more about that?"), or clarification to be sure you understand.
Give positive reinforcement about how the interview is going.
Remember, the quality of the information obtained is highly dependent upon the interviewer, who must know the kinds of information wanted and needed. Nevertheless, the interviewers should try not to have any preconceived ideas of how the group will respond to the questions. The interviewers should remain neutral: don't reveal your own opinion.
Ensure that the interview is not dominated by 1 or 2 people. Encourage the less verbal to participate. Although this is a group, you want all participants' opinions.Thank the students for participating and remind them that they will remain anonymous.
Immediately after the interview, record the non-verbal cues and body language of the group and your general perceptions/impressions of the interview.
Please prepare a short summary shortly after your focus group detailing the specifics of the questions that were asked in the interview.
prepared by Charla Bauer January 31, 1999